CREATIVE PROCESS

Filter to discover key brand DNA. 

Focus on a manageable set of elements for translation. 

Define why or why-not for a brand palette.

The above toaster project outline is a refined example of my Filter, Focus, and Define 

creative process. Once the brand or project palette is established, creative exploration begins.

Sketching, Carving, Painting, Prototyping, Illustrator, Photoshop, Collage, Color